Tuesday 17 September 2013

History & heriatage

The two men who founded this large corporation are Bill Bowerman and Phil Night. Some say they redefined the athletic footwear industry. These two men, started from the bottom, one a sports coach and the other a long distance runner from Portland. As you can tell, the interest was there from the beginning. With contacts to Japan and the ideas of new sports footwear is two main functions that made Nike. Their trick was to make a footwear else out there. With the sudden death of Bill, the company was shocked, as he was known as the "soul of Nike". Pardon the pun. With the lift of Michael Jordan and the swoosh campaign, they were back on track again. They continue sponsoring throughout the 90's and continuing to do so to this day.

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