"Sales promotion: is marketing communication activities, other than advertising, personal selling, and public relations." "Personal selling: is a purchase situation involving a personal, paid for communication between people in an attempt to influence each other."
Nike's work mainly is on the position of their location. They manufacture in countries that will work for low wage leaving them with more profit than if they were to manufacture in Ireland or America. Sales promotion goes in with Advertising which is a separated post but basically Nike advertise by putting a big time pro sportman using a Nike product making you think if you use the product you'll become as good as they are.
Becoming fit is the turn of the generation and Nike exploist this by using phases like "Find your greatness." They ask and answer question that interest the public and put this idea into their heads.
No comments:
Post a Comment